OMNIBUS SURVEY

An omnibus survey is one in which we collect data on a wide variety of subjects from every interview. This allows various parties with diverse interests to participate in the same survey. Ultimately, this allows the cost of the survey to be spread across a large group, making it more affordable for each party. While the cost of the survey is shared, the names of the parties participating in the survey as well as their respective questions and answers are kept strictly confidential. Each party will provide the set of questions for which they seek answers, the population segment they target, and the frequency with which they want the interviews to take place.

Clients can target the national population as well as subsegments defined along geography, age group, sex, and education level. For the national population, the sample size will be selected in order to achieve a 5% error margin with a 95% confidence level. For the subsegments of the national population, the sample size will be selected in order to achieve a 5% error margin with a 90% confidence interval.

Clients can request their survey be conducted on a monthly, bi-monthly, quarterly, semi-annual, or annual basis.

The survey report will consist of a PDF document with the number and percentage of respondents for each answer category. Reports will be provided in French and English.