Market Research and Analytics in Haiti & the Caribbean
Safitek Research's team will first help you define the target population relevant to your study. We will select an appropriately robust sample for your survey from the target population. The sample characteristics will depend on the population size, its location, its homogeneity, the type of media used for the survey and the desired degree of accuracy. Our professionals will use modern techniques and tools as well as their understanding of the terrain to ensure the sample is randomly selected.
However the survey is executed, it is important that the identity of respondents remain confidential and that individuals not be compensated in any form for their participation. Hence, our researchers need to quickly establish a rapport with and gain the trust of survey respondents. We also refine the length and number of interview questions during the testing phase to ensure that survey durations are in line with local expectations.
Our extensive use of GPS-enabled mobile technology allows us to monitor field operations and communicate with our surveyors in real time, therefore affording us the opportunity to take corrective actions in real time if ever needed. Our technology platform provides features that enhance both the speed and efficiency of our operations including:
- Time and location stamps for data entry to facilitate data audit
- Skip logic whereby questions are asked based on the answers to previous ones
- Convenient data entry by tapping screen, thus minimizing data entry errors