OMNIBUS SURVEY

Affordable Market Research

Survey Execution

Omnibus Survey

An omnibus survey is one in which we collect data on a wide variety of subjects from every interview. This allows various parties with diverse interests to participate in the same survey. Ultimately, this allows the cost of the survey to be spread across a large group, making it more affordable for each party. While the cost of the survey is shared, the names of the parties participating in the survey as well as their respective questions and answers are kept strictly confidential. Each party will provide the set of questions for which they seek answers, the population segment they target, and the frequency with which they want the interviews to take place.
Target Population

Target Population and Segmentation

Clients can target the national population as well as subsegments defined along geography, age group, sex, and education level. For the national population, the sample size will be selected in order to achieve a 5% error margin with a 95% confidence level. For the subsegments of the national population, the sample size will be selected in order to achieve a 5% error margin with a 90% confidence interval.
Survey Design

Question Types

The omnibus survey will provide for the following types of questions:
- Two Choices
- Multiple Choice with only one applicable answer
- Multiple Choice with more than one applicable answer
- Ranking
- Open
Actionable Insights

Frequency

Clients can request their survey be conducted on a monthly, bi-monthly, quarterly, semi-annual, or annual basis.

Survey Report

The survey report will consist of a PDF document with the number and percentage of respondents for each answer category. Reports will be provided in French and English.

Omnibus Survey Pricing

Type of Question National Population Subsegment
Two Choices $200 $300
Multiple Choice with only one applicable answer $220 $320
Multiple Choice with more than one applicable answer $240 $340
Ranking $250 $350
Open $500 $600

Customized Solutions

We offer customized solutions for clients whose needs are not met by the Omnibus survey. Contact us for a free consultation.

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